アールデコが洗練されたデザインへ昇華し、整理された線やきれいな色合いが特徴の時代です。
社会の関心を反映したデザインが制作され、素材や機能なども多様な広がりを見せます。チークやリップだけでなく、ライターや時計なども付随され、様々な形が作られ始めました。

Art Deco designs had been refined into more sophisticated, and organized lines and beautiful shades are characteristic of this era. Designs reflecting social interests, such as women who attracted attention (aviatrix) and a president’s beloved dog (Fala) were adopted as motifs for production. The materials and functions became more varied. In addition, blush and lipstick, lighters and watches were also added and a greater variety of shapes were created.